F2 Advisory
Strategic Communications Advisor and Expert Witness
F2 Advisory helps executives navigate crises and organizational change and provides fractional CMO leadership to franchise and multi-location businesses. The firm also provides independent expert witness and litigation consulting services to attorneys representing franchisors and franchisees in matters involving brand reputation, crisis communications, and publicity. Founder and CEO Lorne Fisher draws on more than 30 years of corporate and agency experience advising some of the world’s most recognized brands.
About F2 Advisory
When a business faces a crisis, a leadership transition, or a reputational challenge, how it communicates matters.
Lorne Fisher, CFE, advises CEOs and their teams on how to prepare, respond, and communicate clearly with all relevant stakeholders.
F2 Advisory offers brands strategic counsel and fractional chief marketing officer support to franchise and multi-location businesses. Lorne also serves as an expert witness consultant in federal litigation involving communications, publicity, and alleged brand damage.
He founded and led Fish Consulting for nearly 20 years, counseling national brands and integrated four agencies into a single marketing services platform after private equity acquired his agency.
Consulting Services
Marketing and communications challenges that require experienced counsel
F2 works with business leaders and law firms on marketing and communications challenges that require experienced counsel. Engagements range from crisis planning and organizational change management to expert witness consulting, fractional CMO services, and marketing audits (strategy and departmental structure).
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Crisis Communications
F2 Advisory helps leaders identify communications vulnerabilities, prepare for difficult situations, and respond when issues threaten stakeholder trust and brand reputation. -
Change Management
Changes to leadership, policies, fees, or operating requirements can create uncertainty across a franchise system. F2 Advisory builds the internal communications plan that explains what is changing, why it matters, and what franchisees need to do next. -
Expert Witness and Litigation Consulting
Lorne Fisher, CFE, provides expert witness consulting for attorneys supporting franchisors or franchisees engaged in lawsuits or litigation. Lorne’s consulting ranges from crisis management and brand reputation to marketing strategy and publicity. -
Fractional CMO Services & Marketing Audits
F2 Advisory helps franchise and multi-location businesses assess marketing performance, identify gaps, and prioritize improvements in strategy, spending, and departmental structure.
Brand experience
Clients Served
Brands Lorne has counseled over three decades while serving in agency and corporate roles.
Founder & CEO
Lorne M. Fisher, CFE
Lorne M. Fisher, CFE, is a strategic communications advisor and expert witness consultant with more than 30 years of experience in public relations, corporate communications, and agency leadership.
He founded Fish Consulting in 2004 and led the firm for nearly 20 years, building a business focused on franchise and multi-location brands. Following its acquisition in August 2023, he became CEO of Fish 919 and led the integration of four agencies into a platform with more than $20 million in revenue and over 100 employees.
Today, he leads F2 Advisory, advising CEOs and senior executives on crisis management, organizational change, and serves as a fractional CMO for franchise brands. He is also retained as an expert witness consultant in federal litigation concerning communications, publicity, and alleged brand damage.
His earlier career includes leadership positions at the Absolut Spirits Company, Visa U.S.A., and Ketchum. He holds a Bachelor of Science in Public Relations from the University of Florida and has served on boards and in advisory roles in the franchise industry.
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