Expert Witness and Litigation Consulting
Lorne Fisher, CFE, provides expert witness consulting for attorneys supporting franchisors or franchisees engaged in lawsuits or litigation. Lorne’s consulting ranges from crisis management and brand reputation to marketing strategy and publicity.
Connect with LorneSummary
- Independent expert witness consulting for franchisor and franchisee attorneys.
- Expertise in crisis management, brand reputation, marketing strategy, and publicity.
- Document review and analysis of communications and publicity strategies.
- Comparison of crisis communications practices across franchise systems.
- Expert reports, deposition and trial support, and testimony when designated.
Overview
Lorne Fisher, CFE, offers independent expert witness consulting to attorneys representing franchisors and franchisees in legal disputes. His expertise spans crisis management, corporate and brand reputation, marketing strategy, and publicity.
His counsel includes reviewing documents and evidence, evaluating communications and publicity strategies, comparing crisis communications practices across franchise systems, and consulting with counsel. When designated as a testifying expert, services may include written opinions and expert reports, depositions and trial testimony.
Expertise includes
- Crisis communications
- Corporate and brand reputation
- Public relations standards and practices
- Media relations and publicity
- Executive communications
- Internal communications
Common questions
What is the difference between an expert witness consultant and a testifying expert?
An expert witness consultant provides counsel with advice based on a thorough document review and publishing an expert witness report. A testifying expert expands this role to include providing testimony whether in deposition or during litigation that supports the expert’s report findings.
What kinds of matters does Lorne consult on?
Lorne is best suited to provide expert witness consulting or testifying expert services on a range of marketing and communications topics including crisis management, brand and corporate reputation, change management, and publicity within franchise and multi-location business.
Does he work for franchisors or franchisees?
Both. The analysis is independent and is provided to the attorneys representing either side.
What qualifies him as an expert in franchise communications?
Lorne has more than two decades serving franchisors and multi-unit franchisees with their marketing and communications. He is a former International Franchise Association Board Member and earned his Certified Franchise Executive designation more than 15 years ago. Aside from Lorne serving in this capacity for outside counsel, he founded and operated his own consulting firm for nearly 20 years supporting dozens of franchisors and franchisees with their marketing and communications. Before founding his firm, Lorne rose to Group Vice President at one of the country’s largest public relations agencies.
Key terms
- Expert witness consultant
- An expert retained to advise counsel, evaluate evidence, and publish a detailed report providing an opinion related to his or her expertise.
- Testifying expert
- An expert witness that expands his or her consulting role to offer testimony in a legal issue either through a deposition or during litigation at trial.
- Expert report
- A detailed, written report that defines the expert’s opinions, the basis for them, and the materials considered.
- Certified Franchise Executive (CFE)
- Certified Franchise Executive, a credential administered by the International Franchise Association that represents the individual’s extensive understanding and expertise of the franchise business model.
Related
Additional consulting services
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Crisis Communications
F2 Advisory helps leaders identify communications vulnerabilities, prepare for difficult situations, and respond when issues threaten stakeholder trust and brand reputation. -
Change Management
Changes to leadership, policies, fees, or operating requirements can create uncertainty across a franchise system. F2 Advisory builds the internal communications plan that explains what is changing, why it matters, and what franchisees need to do next. -
Fractional CMO Services & Marketing Audits
F2 Advisory helps franchise and multi-location businesses assess marketing performance, identify gaps, and prioritize improvements in strategy, spending, and departmental structure.
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