Crisis Communications
F2 Advisory helps leaders identify communications vulnerabilities, prepare for difficult situations, and respond when issues threaten stakeholder trust and brand reputation.
Connect with LorneSummary
- Vulnerability assessments and crisis plans built before an issue surfaces.
- Executive simulations and media preparation for senior executives.
- Coordinated communication across leadership, franchisees, Board members, and suppliers.
- Litigation communications aligned with counsel.
Overview
F2 counsels leaders to anticipate communications risks, plan for challenging scenarios, and protect stakeholder confidence when issues arise. For franchise systems, that includes coordinating communication across corporate leadership, franchisees, Board members, and suppliers.
Engagements range from one-time vulnerability assessments and ongoing counsel to developing crisis communications plans and training executives and franchisees. Lorne’s support draws on his more than 30 years of corporate and agency experience, with a focus on franchise and multi-location brands.
Services
- Crisis vulnerability assessments
- Crisis communications plan development
- Executive simulations and training
- Media training
- Franchisee and stakeholder communications
- Litigation communications
Common questions
What is a crisis vulnerability assessment?
A structured review of where a business is exposed to issues that could threaten stakeholder trust, and how prepared the organization is to communicate if one occurs. It produces a prioritized list of risks and the gaps to be addressed in the crisis communications plan.
Does F2 work with franchise systems specifically?
Yes, F2 Advisory has specialized for 20 years in serving franchisors and multi-unit franchisees prepare for and systematically respond to crises that may affect stakeholder trust and brand reputation.
Can F2 support an issue that is already underway?
F2 has extensive experience assisting brands and organizations respond to a crisis that may already be affecting consumer’s trust in its brand. The firm has several client engagements where it is “on call” for issues that may impact a franchise’s business.
How does crisis counsel work alongside legal counsel?
Working alongside legal counsel when responding to a crisis is essential. Collaborating with legal counsel ensures that the communications used do not create any further vulnerabilities. Ultimately, balancing the court of law with the court of public opinion establishes the balance a brand needs during an issue.
Key terms
- Crisis vulnerability assessment
- A detailed analysis of where a franchise system’s brand is at risk due to potential issues that could threaten stakeholder trust. The assessment determines how prepared the organization is to communicate if one occurs. It produces a prioritized list of risks and the gaps that fuel the development or revision of the company’s current crisis communications plan.
- Executive simulation
- A choreographed crisis simulation that engages leadership and their teams in managing an issue or incident that impacts its business and stakeholder trust.
- Litigation communications
- Communications strategy with key audiences during a lawsuit or dispute, coordinated with legal counsel.
- Stakeholder communications
- Messages sequenced to each audience a crisis affects: employees, franchisees, Board members, suppliers, customers, and media.
Related
Additional consulting services
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Change Management
Changes to leadership, policies, fees, or operating requirements can create uncertainty across a franchise system. F2 Advisory builds the internal communications plan that explains what is changing, why it matters, and what franchisees need to do next. -
Expert Witness and Litigation Consulting
Lorne Fisher, CFE, provides expert witness consulting for attorneys supporting franchisors or franchisees engaged in lawsuits or litigation. Lorne’s consulting ranges from crisis management and brand reputation to marketing strategy and publicity. -
Fractional CMO Services & Marketing Audits
F2 Advisory helps franchise and multi-location businesses assess marketing performance, identify gaps, and prioritize improvements in strategy, spending, and departmental structure.
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